Women control a huge percentage of total consumer spending. In many
households, the moms hold the purse strings and buy for the family.
Given the strong presence of female consumers, both big and small
businesses continue to meet the needs of women everywhere.
We have listed some unique, interesting, even innovative businesses
catering to the female consumers. Some of these businesses are truly
unique and groundbreaking; while others focus on a specific niche. Some
of these business ideas
turn existing concepts upside down, while others improve everyday
products and found success through their innovations and improvements.
Here are some unique businesses targeted to female consumers, created by women entrepreneurs themselves:
Interchangeable Footwear Straps and Accessories
Wouldn’t it be fun to have different shoes everyday — but without
creating a massive hole your wallet? Lindsay Phillips stumbled on the
idea of creating flip flops with interchangeable straps and accessories, allowing women to create different looks with their footwear.
Founder of the company that carries her name and creator of Switch
Flops, Phillips was just a teenager when she got the idea of switching
the straps of her flip flops from a high school art project. Today, the
company Lindsay Phillips has grown into a multi-million business. In
addition to interchangeable flip flops, her company now offers ballet
shoes, wedges, and sandals that women can accessorize differently to
create different looks with just one shoe.
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Surf Camp for Women
Twins Izzy and Coco Tihanyi founded Surf Diva, the surf camp taught
for girls, by girls. Founded in 1996 with only $328 in capital and using
Izzy’s surfboard collection, Surf Diva has become the world’s #1 surf
school for women.
Stylish Rain Gear
Stacy Struminger and Rachel Teyssier decided to create their own line
of fashionable waterproof garment for women who won’t let rain dampen
their fashion cred. Called RAINRAP™, its design combines the popular
style of the pashmina and wrap. It is designed as waterproof,
reversible, light-weight, fast drying, easy to store (folds up to fit in
your handbag and/or suitcase), and comes in four colorful combinations.
Tablet for Kids
Dan Yang, after seeing her baby’s fascination with her smart phone, looked for a technology toy that will appeal to her baby like her smart phone
yet will satisfy her baby’s curiosity. She wanted that would help her
baby learn, enhance her play, and satisfy her curious fingers but she
couldn’t find one. She saw this as an opportunity and created her own
child-friendly gadget herself. Dan Yang is now CEO of Rullingnet and the
inventor of their flagship product, VINCI Genius Tablet.
Maternity Wear Rentals
With a changing body and growing
belly, the question of what to wear especially on special occasions
have vexed a lot of pregnant women everywhere. Marcelle Costello started
RentMaternityWear.com where pregnant women can rent special occasion
clothes and dresses – such as baby showers, cocktail parties, weddings,
even date nights – without breaking the bank.
Marketplace for Reliable Care
Families are often looking for quality care providers in a moment’s
notice. They want someone they can trust, well-recommended and vetted to
care for their love ones. Shiela Lirio Marcelo started Care.com, which
has grown to become one of the largest online marketplaces for
caregivers — including babysitters, senior care givers, pet sitters,
even housekeepers.
All-in-One Cell Phone Carrier
The cell phone has rapidly become an ubiquitous accessory used by
people not only to call. It has become a must-bring-anywhere tool,
alongside their wallets, keys, credit cards and other essentials. And
therein lies the challenge: carrying all the must-bring items can be
cumbersome. To make it easy to carry all these essential everyday items,
Jamie James created Cellfolio, a cell phone case
that also serves as a wallet designed to make carrying cash, cell
phone, and credit cards easier and more convenient. Instead of carrying
several items in different ways, a person can have all their essentials
in one case.
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